QR CODES

QR codes on packaging 

QR codes are appearing across an array of packaging. We currently use QR codes on all our packaging samples. 

A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code). The QR code was invented by a Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process.

QR codes contain a URL, or PURL (personal uniform resource locator), which smart phones can read, like Blackberry’s and iPhone’s as long as they have an app installed. These are easy to access and normally free.

QR codes can be applied to a number of uses. See a full list on this website www.qrstuff.com. The most popular are a link to a company website, a competition, a google map, a social networking site or a YouTube video.

It is possible to track QR codes through Google Analytics, as long as you have tracking set-up. You can create a trackable link to create the QR code on this site http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578

After you create the URL, plug it into your favorite URL shortener, www.bit.ly is a good one (a shorter URL will create a simpler QR code design, which will be easier to read). There are plenty of websites that can create QR codes www.qrstuff.com is popular example.

A QR code creates a call to action at the point of interest and create a trackable dimension to your packaging campaign.

Potential ideas for QR codes on packaging could be;

- Click to see promotional video 
- Click to take part in our competition (link to form webpage) 
- Click to find out the origin of this product (google map location) 
- Click to find out more (informative webpage)
- Click to follow us on twitter or like us on facebook 
- Click to order online (online ordering page)
 

QR Code