With one in ten of retail sales happening online*, retail transit packaging is becoming ever more important for protecting goods whilst at the same time conveying brand values.
MirriNor Display board is ideal for retail transit packaging and is available in large format sheets. The FE twin flute is very strong and protective, the Mirri film element allows for a metallic finish on the inside of the box, providing an innovative point of difference. Mirri is widely recognised by brands, retailers and designers as a tool to communicate quality, innovation and brand category leadership.
MirriNor Display is an innovative collaboration between Mirri and the Norboard division of Smurfit Kappa Sheetfeeding. The FE twin flute element from Smurfit Kappa Sheetfeeding has a microflute twin wall which delivers ultimate print quality with traditional double wall corrugated performance.
The Mirri metallic inside can be left purely metallic silver or the box could be printed on either the metallic or white side using a UV flatbed digital printer or through screen printing to communicate brand messages.
The box demonstrated is 335mm x 360mm but varying alternative sizes can be created. The sheets are manufactured with a silver side as standard, but could be created with a multitude of Mirri materials (revert to www.mirri.co.uk for all options), including Mirri H Black, Mirri Pak Gold/ Rainbow or Mirri Metals Aluminium. MirriNor Display sheet calliper is 2.75mm. The standard sheet size is 1065mm x 1575mm. Maximum sheet size in silver is 1170 x 2090mm and 1250 x 2090mm in gold, all other colours 1000 x 2090mm.
The sample demonstrated is carrying high-end drinks packaging, but MirriNor Display could easily be used to transit branded clothing, cosmetics or any other consumer goods.
Richard Gillgrass, Managing Director at MirriNor and Celloglas, commented “Online sales last Christmas saw a 19.2% growth compared to the previous year, the largest increase in four years**. Brands are increasingly looking for innovative ways to communicate brand values through transit packaging and MirriNor Display is a new material that is ideal for this purpose, as demonstrated by the sample box”.
Richard Revell, Technical Sales Manager at Smurfit Kappa, commented “Smurfit Kappa Norboard’s FE flute is widely used for graphical and transit packaging, the double wall corrugate is very protective and ideal for carrying consumer goods whilst offering design characteristics usually associated with single wall corrugate”.