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MirriNor creates stunning whisky box sample

MirriNor has created a new sample whisky box that demonstrates the stunning metallic effects when working with MirriNor.

MirriNor is a silver laminated board that combines a high quality, metallic film from Mirri with Smurfit Kappa’s patented and groundbreaking T-Flute microflute corrugated board. This combination creates a highly innovative premium metallic board product offering a high quality finish with great printability, environmental credentials and the revolutionary characteristics of Smurfit’s T-Flute Microflute corrugated board, in terms of high strength and light weight at 435gsm (770Micron).

The MirriNor whisky sample box demonstrates the key benefits of the material, - strength with protection, but lightweight, sustainable and cost effective.

The whisky box artwork was converted using the Color-Logic Design Suite™, and has an intricate pattern in the background that was created using Color-Logics' Dimensional-FX technique, which engages the consumer by adding an extra level of interaction and dimension to the printed product. The Color-Logic system removes the need for white ink masking, as complex white ink areas are automatically generated as the designer integrates colours and effects from the Color-Logic palettes and plugins.

Richard Gillgrass, Managing Director, of Mirri and Celloglas commented “MirriNor is a true innovation in material and offers a multitude of benefits that are clearly demonstrated through this whisky box design”.

The box was UV litho printed by Color-logic licensed printer, Oriel, based in Hull, with an inline UV spot varnish. The box was also finished with an embossed effect on the side of the box, raising the MirriNor logo and giving it extra dimension.

Richard Revell, Technical Sales Manager, at Smurfit Kappa commented “MirriNor has been shortlisted for two awards recently for ‘Packaging Innovation of the year’ and ‘ Pack Design of the Year’ for a four bottle beer pack designed for the Yorkshire based microbrewery, Woldtop. The innovative nature of this ready to use material means that a piece of stunning packaging can be created with much less requirement for further processing. This means that production can be turned around very quickly and with limited waste”.

Matt Swift, Sales Manager at MirriNor, commented “MirriNor is ideally suited for the high end drinks packaging sector, due to it’s decorative nature and the high strength and protection provided by the Smurfit Kappa T-Flute element, making it very suitable for carrying bottles of sprits or wine etc”.

Sample boxes can be requested via the MirriNor website www.mirrinor.co.uk

Download the case study by clicking here

Mon 20 / 05 / 2013