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Mirri & MirriNor Exhibiting at Packaging Innovations London 2014

Working with David Bartlett, Owner of Brand It Furniture, the team at Mirri have produced a set of metallic chairs and tables for use at events and POS campaigns. 
 
David Bartlett is a renowned designer and cardboard engineer and studied design at the Royal College of Art along side artists such as David Hockney, Zandra Rhodes and Terrance Conran. David has worked on commissions with many major names such as Philip Treacy and Alexander McQueen. 
 
This stunning metallic furniture has been created with MirriNor Display material, a joint venture between Smurfit Kappa Sheetfeeding, and Mirri, a leading worldwide brand of metallic laminated board and paper. The metallic corrugated material is designed to be incredibly strong and is perfect to make furniture.
Mirri, a division of Celloglas will be exhibiting at the Packaging Innovations Show in London. Find us on stand A16 from the 30th of September to the 1st of October at the London Business Design Centre, Islington. 
 
As per previous years, we will be located next to Smurfit Kappa, and demonstrating MirriNor. MirriNor is a product jointly developed by Mirri and Smurfit Kappa, who have collaborated to produce a ground breaking, lightweight but strong, metallised board, balancing Smurfit Kappa’s expertise in sustainable, corrugated packaging with Mirri’s world-leading experience of metallic paper and board. MirriNor, like other Mirri products, can be used across a range of markets, including multimedia, food and drink packaging and also point of sale, to name but a few.  
 
There will also be a number of other Mirri and Celloglas innovations including new products, Mirri Sparkle, MirriEco AG and a number of other packaging grades available. 
 
Mirri swatches, foil swatches and Celloglas lamination swatches will be on the stand, along with some tasty treats packaged to demonstrate our materials in action. Other Mirri solutions on show will be Mirri Pak for HP Indigo, a silver digital product sold globally which allows for on pack personalisation and seasonally focused short runs. 
 
We will also be showing ideas hot off the press, printed in our in-house marketing suite at Reading. These will be digital packaging mock ups printed on a Roland DG LEJ-640, capable of full colour + white and matt/gloss varnish. Allowing us to demonstrate printed packaging ideas for discussion quickly and cost effectively. 
 
There will be a number of product samples on show made using Color-Logic, printed under license, using the Process Metallic Color System™ and will demonstrate the wide range of metallic colours and effects available when printing onto Mirri and MirriNor using Color-Logic. 
 
Case study samples from the drinks sector including Royal Tokaji, Digby Wine and Gusbourne will be at the show, as well as sample boxes from the multi-media and cosmetic sectors. 
 
If you have any questions or would like to find out more about Mirri, MirriNor or the Packaging Innovations Show please contact our marketing team: marketing@celloglas.co.uk or go to our websites. 
 
Click here to register for the show.

 

Wed 13 / 08 / 2014